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Wednesday, October 19
 

5:00pm

Virtual Reality Experience Open
Wednesday October 19, 2016 5:00pm - 7:00pm
W Hotel, Great Room C
 
Wednesday, October 26
 

5:00pm

Welcome Reception
Speakers
avatar for ACL Live at The Moody Theater

ACL Live at The Moody Theater

Austin City Limits Live at The Moody Theater (ACL Live) is a state-of-the-art, 2,750-person capacity live music venue that serves as the new home for the taping of the acclaimed KLRU-TV produced PBS series Austin City Limits, the longest running music series in American television history. The venue hosts approximately 100 concerts a year. ACL Live is the premier destination in Austin for live performances as well as numerous special and... Read More →


Wednesday October 26, 2016 5:00pm - 7:00pm
ACL Music Porch
 
Thursday, October 27
 

8:00am

Breakfast Served
Thursday October 27, 2016 8:00am - 9:00am
ACL Music Porch

8:00am

#SFSummit Product Showcase 8:00 AM - 5:30 PM
See the latest products, connect with Spredfast product experts and eco-system partners.

Thursday October 27, 2016 8:00am - 5:30pm
W Hotel, 2nd Floor Foyer

8:00am

Registration: 8:00 AM - 5:30 PM
Thursday October 27, 2016 8:00am - 6:00pm
W Hotel Terrace

9:00am

Opening Remarks
Moderators
avatar for Jim Rudden, Spredfast

Jim Rudden, Spredfast

Chief Marketing Officer
Jim is responsible for worldwide brand, product and revenue marketing at Spredfast. Prior to Spredfast, Jim was VP of Global Marketing at Lombardi Software (acquired by IBM) where he was responsible for brand and product marketing, as well as demand generation. He has more than 20 years experience in technology marketing and implementation in the areas of enterprise software. He has held positions in product management, marketing, consulting, and... Read More →

Thursday October 27, 2016 9:00am - 9:10am
ACL Main Stage

9:10am

Keynote: The Choice to Lead
Speakers
avatar for Rod Favaron, Spredfast

Rod Favaron, Spredfast

Chief Executive Officer
Rod Favaron has served as the President and CEO of Spredfast for the past five years. His company’s social software connects the world’s largest brands to the people they care about most. Spredfast is the secret weapon of all five major broadcast networks and over fifty percent of Interbrand’s 2015 World’s Best Brands, all of whom are fueling business impact through social. | | Prior to Spredfast, Rod guided Lombardi... Read More →
avatar for Rob King, ESPN

Rob King, ESPN

Senior Vice President, SportsCenter and News
As Senior Vice President, SportsCenter and News, Rob King oversees all of SportsCenter and ESPN’s newsgathering operations. | | Previously, as Senior Vice President, Content, ESPN Digital & Print Media, King was responsible for all content and the editorial direction of ESPN’s portfolio of digital and print sports properties. | | King joined ESPN in 2004, spending his first three years in Studio Production. He... Read More →


Thursday October 27, 2016 9:10am - 9:40am
ACL Main Stage

9:40am

Keynote: Grow Where You Are Planted
Speakers
avatar for Manish Mehta, Spredfast

Manish Mehta, Spredfast

Chief Product Officer
Manish is responsible for evolving Spredfast's platform and solutions to meet the needs of enterprise, global organizations while enabling breakthrough consumer experiences through social. He is passionate about building technology that engages consumers in conversations, while improving marketing and advertising performance for brands. Prior to Spredfast, Manish served as CEO of Marketvine, an eCommerce solutions provider, which he founded as... Read More →


Thursday October 27, 2016 9:40am - 10:10am
ACL Main Stage

10:10am

Break
Thursday October 27, 2016 10:10am - 10:30am
ACL Music Porch

10:30am

Breakout: How Live Media is Revolutionizing Our Current Events
At this point, big events—think the presidential election, Olympics, or Super Bowl—are defined and shaped in large part by the social media that surrounds them. We’ll discuss how real-time content curation at live events and live-streaming platforms including Periscope, Facebook Live, Twitch, and Snapchat are poised to change the events we all tune into even more.

Moderators
avatar for Don Terry, Spredfast

Don Terry, Spredfast

VP of Sales - Media, Entertainment & Sports
Don Terry is VP of Sales for the Media & Sports vertical here at Spredfast. He has over 25 years of experience focusing on supporting all aspects of the digital value chain; from physical production to digital delivery and monetization. He has led teams at companies such as Oracle, Technicolor, Entertainment Partners, EMC and many others. 

Speakers
avatar for Heather Pink, NFL

Heather Pink, NFL

Producer
Heather Pink is a producer for NFL Network, specializing in social media integration into | broadcast. She works with a variety of departments and other producers across the NFL to develop, incorporate, and fully integrate social media throughout television and digital | programming across all properties. | | Heather has produced NFL Fantasy Live for air and created multiple successful social campaigns surrounding the show and... Read More →
avatar for Shawn Silverman, Twitch

Shawn Silverman, Twitch

Director of Social Media Marketing
Like you, social media and marketing expert Shawn Silverman has seen how live media is changing the way content is being shared and consumed. As the Director of Social Media Marketing at Twitch, Shawn is overseeing marketing and brand strategy as well as Twitch's online community in order to expand content delivery and audience engagement. Prior to Twitch, Shawn has built social media and influencer marketing strategies for Blizzard... Read More →


Thursday October 27, 2016 10:30am - 11:15am
W Hotel, Great Room AB

10:30am

Breakout: Spredfast Product Roadmap
Speakers
avatar for Kevin Morris, Spredfast

Kevin Morris, Spredfast

Senior Vice President, Product Management
Kevin leads Spredfast's Product Management Team with responsibility for product strategy and roadmap across our entire platform. Kevin’s team is tasked with product direction and the continual evaluation and prioritization of real-time inputs from customers, the market, and partners to deliver the best long-term customer outcome. Kevin is passionate about products that drive tangible results and solve problems on behalf of our customers and... Read More →


Thursday October 27, 2016 10:30am - 11:15am
W Hotel, Great Room C

10:30am

Breakout: You Call That Content?
Next-generation storytelling has arrived—and what we call content tomorrow might look vastly different than what your team has gotten a handle on creating today. We’ll dive into how brands are adapting to new forms of content consumption, whether that’s emojis, live-streams, memes, Virtual Reality, or drones.

Moderators
avatar for Leo Ryan, Spredfast

Leo Ryan, Spredfast

VP, Customer Solutions, EMEA
Leo is responsible for driving the success of our customers in EMEA. He is driven by helping our customers identify their strategic objectives across the customer journey and then building out processes, contents and measurement frameworks to deliver against them. | | Leo’s work is informed by his background of 15 years as a digital communications planner and social media strategist, most recently as the Global Head of Innovation and... Read More →

Speakers
avatar for Amy Lamparske, Social Butterfly

Amy Lamparske, Social Butterfly

Social Media & Digital Marketing Consultant
@amylamparske | | A passionate digital marketing pioneer, loves leveraging data, innovation and creativity to further business results.  | | Amy was previously 3M's head of global social media, leading world-class social media strategy and activation and providing digital media counsel to executive leadership. Amy also led social and digital at Walmart in Bentonville, Arkansas and WalmartLabs in San... Read More →
avatar for Carrie Sloan, Johnson & Johnson

Carrie Sloan, Johnson & Johnson

VP, Director of the Global Content Lab
Carrie Sloan is the Director of the Global Content Lab at Johnson & Johnson. She is an award-winning digital executive who has created content for blue-chip companies including Procter & Gamble, Amazon and J.P. Morgan Chase. Carrie has also led editorial teams at AOL and spent her formative years as an editor at magazines such as Marie Claire and Mademoiselle. Her work has been published in over 25 national magazines and... Read More →
avatar for Greg Swan, space150

Greg Swan, space150

VP, Social Engagement
As VP of Social Engagement, Greg leads a team devoted to influencing consumer behavior online, creating authentic engagement and uncovering the “what’s next” in emerging media. He is a nationally recognized thought-leader whose teams have helped some of the world’s largest companies build brands, launch new products, and change audience mindsets. Greg was named Social Media Professional of the Year by PR News, and he was... Read More →


Thursday October 27, 2016 10:30am - 11:15am
ACL Main Stage

11:15am

Break
Thursday October 27, 2016 11:15am - 11:30am
ACL Main Stage

11:30am

Keynote: The Secret Psychology Behind Social Behavior
Speakers
avatar for Nathalie Nahai, Web Psychologist

Nathalie Nahai, Web Psychologist

Nathalie Nahai is a web psychologist, international speaker and author of the best-selling | book, Webs of Influence: The Psychology of Online Persuasion (Pearson).  | | The foremost expert in web psychology, Nathalie helps businesses apply scientific rigour to their website design, content marketing and products. She has worked with Fortune 500 companies, design agencies and SMEs, including Google, eBay, Unilever and Harvard... Read More →


Thursday October 27, 2016 11:30am - 12:10pm
ACL Main Stage

12:10pm

Keynote: Money, Politics, and Religion: Social Data Research
Speakers
avatar for Chris Kerns, Spredfast

Chris Kerns, Spredfast

Head of Research & Insights
Chris Kerns has spent more than a decade defining digital strategy and sits at the forefront of extracting insights from digital data. He is the VP of Research & Insights at Spredfast, a social software platform that empowers enterprise organizations to connect with consumers in an increasingly social world. His research has appeared in The New York Times, Forbes, USA Today and the The Wall Street Journal, among other publications. He is also... Read More →


Thursday October 27, 2016 12:10pm - 12:30pm
ACL Main Stage

12:30pm

Lunch Served
Thursday October 27, 2016 12:30pm - 1:45pm
ACL Music Porch

12:30pm

Virtual Reality Experience Open
Thursday October 27, 2016 12:30pm - 1:45pm
Studio 2

1:45pm

Breakout: Spredfast Product Roadmap
Speakers
avatar for Kevin Morris, Spredfast

Kevin Morris, Spredfast

Senior Vice President, Product Management
Kevin leads Spredfast's Product Management Team with responsibility for product strategy and roadmap across our entire platform. Kevin’s team is tasked with product direction and the continual evaluation and prioritization of real-time inputs from customers, the market, and partners to deliver the best long-term customer outcome. Kevin is passionate about products that drive tangible results and solve problems on behalf of our customers and... Read More →


Thursday October 27, 2016 1:45pm - 2:30pm
W Hotel, Great Room C

1:45pm

Breakout: Taking the Value of Social Beyond the Marketing Organization
Within your marketing organization, there’s no doubt that your social programs drive bottom-line business value. So how do you spread that knowledge up to the C-suite and across the company? Learn how to extend social’s footprint to sales, social CRM, product, HR, and more.

Moderators
avatar for George Huff, Opal

George Huff, Opal

Chief Founder
George Huff is the Chief Founder of Opal, the world’s best collaboration software for brand marketing teams. As Chief Founder, George owns the vision that leads a world class team of product and customer experience pioneers at Opal, allowing today’s leading brands and marketers the space to think creatively and develop engaging brand narratives. Opal’s customers include some of world's biggest brands including... Read More →

Speakers
avatar for Mike Armstrong, Intel

Mike Armstrong, Intel

Digital Marketing Manager
Mike manages the social media capabilities used across a diverse group of teams worldwide at Intel in order to maximize Intel's share of voice in every social conversation. From content planning to publishing, influencer identification to employee advocacy, and listening to analytics, Mike ensures that the teams are working efficiently and cohesively to tell Intel's brand story. Over the last three years, Mike has re-architected Intel's content... Read More →
avatar for Jon Bausman, Cabela's

Jon Bausman, Cabela's

Social Media Manager
Jon leads the Social Media team for Cabela’s, the World's Foremost Outfitter and a multibillion-dollar outdoor retailer. In the past year, Cabela’s Social Team built their analytics program from the ground up, designed a social influencer program, launched a national summit showcasing some of the top brands and platforms from across the country, and was recognized by AdWeek as one of the Top 10 Most Engaging... Read More →
avatar for Peter Vaughan, Charles Schwab

Peter Vaughan, Charles Schwab

Director Brand Innovation & Social
There is nothing Peter loves more than a good story. Over the past 10 years he has helped | brands find what Brene Brown calls “the soul in data” to create powerful digital stories that | build long lasting customer relationships. In his current role as Director of Brand Social for | Charles Schwab, Peter is focused on building a social storytelling platform that can be leveraged across the entire enterprise – marketing... Read More →


Thursday October 27, 2016 1:45pm - 2:30pm
W Hotel, Great Room AB

1:45pm

Breakout: The Risks and Rewards of Celebrity and Influencer Social Voices
You give your platform over to a celebrity or an influencer. Then what? The truth is celeb and influencer control over social has benefits and challenges alike. Learn how social and marketing teams are leveraging celebrity, influencer, and sports talent voice—and weathering its inevitable challenges.

Moderators
avatar for Spike Jones, Spredfast

Spike Jones, Spredfast

VP Strategy
Spike Jones is a thought-provoking, status quo challenging, communications professional specializing in digital marketing.  Before joining Spredfast, he held senior posts at Fleishman-Hillard, WCG and Edelman leading teams across digital and customer experience. Spike’s background includes contributing strategic development – from insight to creative execution – of programs for companies including: BMW, Arby’s, USAA... Read More →

Speakers
avatar for Aubrey Flynn, REVOLT TV & Media

Aubrey Flynn, REVOLT TV & Media

Chief Digital Officer
Aubrey Flynn is Vice President of Digital for Combs Enterprises. He has been charged by Mr. Combs with integrating cutting-edge digital strategy into every project and across all the brands at the company. Aubrey was picked for this role because of his deep expertise in marketing strategy and digital media and wealth of experience across industries. | | This is Aubrey’s second tour of duty at Combs Enterprises – he was previously the... Read More →
avatar for Matt Siegel, Roc Nation

Matt Siegel, Roc Nation

Chief Digital Officer
Matthew Siegel is the Chief Digital Officer of Roc Nation, where he oversees digital operations, strategy and investments for the company’s three business  verticals - music, sports and luxury goods. Roc Nation is a diversified entertainment company founded by JAY Z representing hundreds of artists and athletes from Rihanna and Shakira to Kevin Durant and Robinson Cano. Prior to joining Roc Nation Siegel was the... Read More →


Thursday October 27, 2016 1:45pm - 2:30pm
ACL Main Stage

2:30pm

Break
Thursday October 27, 2016 2:30pm - 2:45pm
ACL Music Porch

2:45pm

Breakout: Right Content, Right Audience: Finding a Perfect Match
How do you define your audience? And then how do you marry that audience with content that truly speaks to them, building a compelling relationship that drives devotion? We’ll explore how giving an audience the stories it craves can spell a lasting, fruitful relationship between brand and consumer—and how using data-based audience analysis to learn what will truly resonate can drive programming, marketing, and more.

Speakers
avatar for David Berzin, Viacom

David Berzin, Viacom

VP, Social Data Strategy
David is the Vice President of Social Data Strategy at Viacom. In this role, Berzin is tasked with building advanced data products that improve the design, delivery and effectiveness of social-by-design integrated marketing campaigns.  Reaching nearly 1 billion social fans, Berzin works closely with Viacom’s in-house data science teams, premier social data vendors and the company’s social network partners.  | | Prior to... Read More →
avatar for Noah Zandan, Quantified Communications

Noah Zandan, Quantified Communications

CEO and Co-Founder
Noah Zandan (@nzandan) is pioneering the application of data science to evaluate and | strengthen communications. | | Noah is the CEO and Co-Founder of Quantified Communications, a firm that is using the | innovative application of analytics to help people measure and strengthen their | personal communication. Quantified Communications works globally with leaders of | corporations, government organizations, and nonprofits. | | Noah is... Read More →
avatar for Fred Graver, Twitter

Fred Graver, Twitter

Head of TV Creative
Fred Graver is the Creative Lead for TV at Twitter.  He works with networks, producers and talent around the world to create new and innovative ways to put TV and Twitter together. | | Fred’s career spans comedy writing and producing (Late Night With David Letterman, Cheers, In Living Color, Jon Stewart), interactive producing (The MY Vh1 Awards, ZoogDisney), and creating shows that span the web and television (Best Week Ever). He has... Read More →


Thursday October 27, 2016 2:45pm - 3:30pm
ACL Main Stage

2:45pm

Breakout: Spredfast Product Roadmap
Speakers
avatar for Kevin Morris, Spredfast

Kevin Morris, Spredfast

Senior Vice President, Product Management
Kevin leads Spredfast's Product Management Team with responsibility for product strategy and roadmap across our entire platform. Kevin’s team is tasked with product direction and the continual evaluation and prioritization of real-time inputs from customers, the market, and partners to deliver the best long-term customer outcome. Kevin is passionate about products that drive tangible results and solve problems on behalf of our customers and... Read More →


Thursday October 27, 2016 2:45pm - 3:30pm
W Hotel, Great Room C

2:45pm

Breakout: Working While Human: Building Winning, Inclusive Teams
What does it mean to thrive at work today—as a minority or otherwise? Hosted by Spredfast, this session will address the reality of succeeding at work for all people today, as well as explore how internally created groups can strengthen that world even further—and how businesses can empower those communities to ensure their success.

Moderators
avatar for Sally Kohn, CNN

Sally Kohn, CNN

Political Commentator and Columnist
Sally Kohn is a CNN political commentator, a columnist and one of the leading progressive voices in America today.   | | Before joining CNN, Sally was a Fox News contributor — the inspiration for her two TED Talks which have been watched more than 2.5 million times.  Among the outlets Sally regularly writes for are the Daily Beast, Time Magazine, the Washington Post.  Her work has been highlighted everywhere from the Colbert... Read More →

Speakers
avatar for Ada-Renee Johnson, Google

Ada-Renee Johnson, Google

Channels Specialist Lead
Since joining Google in 2011, Ada-Renee has been supporting the companies growth in many different areas of business. Currently, Ada-Renee manages a team of Specialist who identify and vet passive candidates by aligning their areas of expertise with available roles within Google. She partners closely with both Product Area Leads and Industry Programs to coordinate targeted outreach efforts to ensure a robust and diverse talent pipeline... Read More →
avatar for Shiloh Gulickson, The Huffington Post

Shiloh Gulickson, The Huffington Post

Business Development Manager
Shiloh is a Business Development Manager at The Huffington Post, where she focuses on growing the business and audience through strategic partnerships. The Huffington Post is a Pulitzer Prize-winning source of breaking news, features, and entertainment, as well as a highly engaged community for opinion and conversation. | | Prior to joining The Huffington Post, Shiloh spent the last six years at some of the most influential tech companies in... Read More →


Thursday October 27, 2016 2:45pm - 3:30pm
W Hotel, Great Room AB

3:30pm

Break
Thursday October 27, 2016 3:30pm - 3:45pm
ACL Music Porch

3:45pm

Keynote: The Next Chapter in the Story of Us
Speakers
avatar for John Erickson, Brooks Brothers

John Erickson, Brooks Brothers

Vice President, Brand Content & Associate Communications
John Erickson is Vice President of Brand Content and Internal Communications at Brooks Brothers, where he works with his colleagues to both collect and share the most compelling content the brand has created and been involved with in its 198-year history. Throughout John's career experience in retail, luxury, and hospitality, his goal has always been to treat people well and compel them to action.
avatar for Virginia Miracle, Spredfast

Virginia Miracle, Spredfast

Chief Customer Officer
Virginia is focused on Spredfast customer success at every stage of the partnership journey. She leads the team dedicated to the customer experience including account management, strategic services, training, and enablement. Prior to Spredfast, Virginia was EVP of Digital Strategy at Ogilvy PR Worldwide where she led the North American arm of their social media and word of mouth marketing (WOMM) practice (now Social@Ogilvy). She has over a decade... Read More →
avatar for Eric Toda, Airbnb

Eric Toda, Airbnb

Global Head of Social Marketing and Content
Eric Toda is a brand marketing executive with an emphasis on digital marketing, social platforms, live experiences, and mobile applications. Currently the Global Head of Social and Content Marketing within the Brand Marketing organization at Airbnb. Just won two cannes lions for real time marketing, the Shorty Award for the best brand on Instagram, and most recently listed as one of the Brand Innovators top 40 under 40... Read More →


Thursday October 27, 2016 3:45pm - 4:15pm
ACL Main Stage

4:15pm

Keynote: Building Trust, Telling Stories, and Changing the World with charity: water
Speakers
avatar for Cubby Graham, charity: water

Cubby Graham, charity: water

Social Media Strategist
Cubby Graham is the Social Media Strategist at charity: water, a best in class nonprofit working to bring clean water to people in need. In ten years, with the help of more than one million donors worldwide, charity: water has raised more than $200 million to fund 20,062 water projects in 24 countries. When completed, those projects will provide more than 6.3 million people with clean and safe drinking water. | | At his core, Cubby sees his... Read More →


Thursday October 27, 2016 4:15pm - 5:00pm
ACL Main Stage

6:00pm

 
Friday, October 28
 

8:30am

Breakfast Served
Friday October 28, 2016 8:30am - 9:30am
ACL Music Porch

8:30am

Registration Open
Friday October 28, 2016 8:30am - 12:00pm
W Hotel Terrace

8:30am

#SFSummit Product Showcase 8:30 AM - 1:00 PM
See the latest products, connect with Spredfast product experts and eco-system partners.

Friday October 28, 2016 8:30am - 12:30pm
W Hotel, 2nd Floor Foyer

9:30am

Opening Remarks
Speakers
avatar for Jim Rudden, Spredfast

Jim Rudden, Spredfast

Chief Marketing Officer
Jim is responsible for worldwide brand, product and revenue marketing at Spredfast. Prior to Spredfast, Jim was VP of Global Marketing at Lombardi Software (acquired by IBM) where he was responsible for brand and product marketing, as well as demand generation. He has more than 20 years experience in technology marketing and implementation in the areas of enterprise software. He has held positions in product management, marketing, consulting, and... Read More →


Friday October 28, 2016 9:30am - 9:45am
ACL Main Stage

9:45am

Keynote
Speakers
avatar for Trevor Noah, Comedian & Host, The Daily Show

Trevor Noah, Comedian & Host, The Daily Show

Trevor Noah made his debut as host of the Emmy and Peabody Award-winning The Daily | Show on Comedy Central October 28, 2015. Noah joined The Daily Show with Jon Stewart | in 2014 as a contributor. | | Born in South Africa to a black South African mother and a white European father, Noah | has hosted numerous television shows including South Africa’s music, television and film | awards, the South African Comedy Festival and two seasons... Read More →


Friday October 28, 2016 9:45am - 10:45am
ACL Main Stage

11:00am

Breakout: Spredfast Product Roadmap
Speakers
avatar for Kevin Morris, Spredfast

Kevin Morris, Spredfast

Senior Vice President, Product Management
Kevin leads Spredfast's Product Management Team with responsibility for product strategy and roadmap across our entire platform. Kevin’s team is tasked with product direction and the continual evaluation and prioritization of real-time inputs from customers, the market, and partners to deliver the best long-term customer outcome. Kevin is passionate about products that drive tangible results and solve problems on behalf of our customers and... Read More →


Friday October 28, 2016 11:00am - 11:45am
W Hotel, Great Room C

11:00am

Breakout: The Social Iceberg: Why Social Care Needs Serious Attention
Though your marketing team likely spends more dollars on its 1:many budget—those tweets and posts the entire world sees—there’s an-ever increasing amount of communication happening on social on a one-to-one basis. In fact, the expectations of an evolving audience is helping to push social over call centers. Join Spredfast’s Chris Kerns as he dives in with our panel to explain why 1:1 communication deserves more of your attention.

Moderators
avatar for Chris Kerns, Spredfast

Chris Kerns, Spredfast

Head of Research & Insights
Chris Kerns has spent more than a decade defining digital strategy and sits at the forefront of extracting insights from digital data. He is the VP of Research & Insights at Spredfast, a social software platform that empowers enterprise organizations to connect with consumers in an increasingly social world. His research has appeared in The New York Times, Forbes, USA Today and the The Wall Street Journal, among other publications. He is also... Read More →

Speakers
avatar for Asiana Ponciano, Hawaiian Airlines

Asiana Ponciano, Hawaiian Airlines

Social Media Marketing Specialist
Asiana Ponciano is the Social Media Marketing Specialist at Hawaiian Airlines, wherehe is responsible for overseeing the global social media marketing and community management strategy. During her six years with Hawaiian Airlines, Asiana has grown the airline’s social media community from 30,000 to over 1 million members, developed  social media marketing and community management processes, implemented integrated campaigns, and... Read More →
avatar for Andrea Finnegan, Airbnb

Andrea Finnegan, Airbnb

Global Head Social Media Care
Andrea has 20 years of experience within the travel and tech industries having spent the majority of her career in customer service and sales leadership roles for United Airlines and Google. Since joining Airbnb in April of last year, she has spearheaded their social care efforts ensuring that social media became the priority channel for customer service care within Airbnb. Although still in a process of expanding and growing the team and their... Read More →
avatar for Sean Lin, Facebook

Sean Lin, Facebook

Digital Media Manager
Sean Lin is the lead Digital Media Manager at Facebook's Internal 360 agency, The Factory. In his role, Sean partners closely with Facebook’s Product and Brand Marketing leads on building comprehensive digital media strategies that help consumers better understand and love Facebook through compelling executions across paid and owned media channels. Sean’s passion for digital media and dedication to solving real business problems... Read More →


Friday October 28, 2016 11:00am - 11:45am
W Hotel, Great Room AB

11:00am

Breakout: Why Brands Take Stands
Today, brands are stewards of conscious consumerism and participants in critical social movements—and moments—alike. Decades ago, a company might have had a traditional corporate responsibility program and remained silent on its political views; today, it might bake social impact into its very mission and speak up during those moments that give all of us a chance to pause and reflect. Consumers expect brands to drive social change and impact—and in doing so, to earn their trust in a genuine way. We’ll explore the impact of the expectations for brands in 2016, and beyond.

Moderators
avatar for Ashley Brown, Spredfast

Ashley Brown, Spredfast

Head of Global Communications and Analyst Relations
Ashley is an industry leader on digital and social business strategy and the future of content.  As Spredfast's head of communications, he is responsible for telling the story of Spredfast’s game-changing engineering and best-in-class products.    Prior to joining the Spredfast rocket ship, Ashley was the group director of digital communications and social media at Coca-Cola.  During his... Read More →

Speakers
avatar for Scott Carrington, Patagonia

Scott Carrington, Patagonia

Manager, Digital and Social Media
Scott leads digital and social media marketing at Patagonia. Scott came to Patagonia from Nixon, where he was responsible for digital marketing, ecommerce and social media globally.  Prior to Nixon he worked on the agency side providing strategic direction and digital marketing services to brands including Sony, SAP and The Wharton School. Scott got his start in digital when he cofounded and ran an educational publishing company... Read More →
avatar for Ben Deutsch, The Coca-Cola Company

Ben Deutsch, The Coca-Cola Company

Vice President, Corporate Communications
Ben Deutsch is Vice President of Corporate Communications for The Coca-Cola Company.  In this role, he is responsible for Corporate Media Relations, Global Brand PR, Social and Digital Communications, Issues Management, Internal and Executive Communications, and the Company’s Ambassador program.  During his 23 years with Coca-Cola, Deutsch served as the company’s U.S. Public Relations Manager, Worldwide Sports Public... Read More →
avatar for Chris Miller, Ben & Jerry's

Chris Miller, Ben & Jerry's

Social Mission Activism Manager
Chris Miller is the Social Mission Activism Manager at Ben & Jerry's, a unique position within the corporate world, where he is responsible for the company’s issue advocacy campaigns. Ben & Jerry’s has a long history of running advocacy campaigns on issues as diverse as support for mandatory GMO labeling, marriage equality, getting corporate money out of our political system, and climate change... Read More →


Friday October 28, 2016 11:00am - 11:45am
ACL Main Stage

12:00pm

Presentation of Smart Social Award
The Spredfast Smart Social Award recognizes the Spredfast customer that is leading on social in their respective industry. This customer is successfully integrating social in order to build stronger connections with the people they care about most. From the executive level to specific departments, this enterprise is setting the bar for social in their industry. Submit your story today. Submissions deadline is September 15 11:59 PM CDT.

Speakers
avatar for Virginia Miracle, Spredfast

Virginia Miracle, Spredfast

Chief Customer Officer
Virginia is focused on Spredfast customer success at every stage of the partnership journey. She leads the team dedicated to the customer experience including account management, strategic services, training, and enablement. Prior to Spredfast, Virginia was EVP of Digital Strategy at Ogilvy PR Worldwide where she led the North American arm of their social media and word of mouth marketing (WOMM) practice (now Social@Ogilvy). She has over a decade... Read More →


Friday October 28, 2016 12:00pm - 12:15pm
ACL Main Stage

12:15pm

Closing Remarks
Speakers
avatar for Hugh Forrest, SXSW

Hugh Forrest, SXSW

Director, SXSW Interactive Festival
Hugh Forrest serves as the Director of the SXSW Interactive Festival, the five-day gathering of digital creatives that occurs in Austin every March. Over the last few years, SXSW Interactive has emerged as one of the world's most influential events for the new media industry. Forrest graduated from Austin High School in 1980, then majored in English at Kenyon College in Gambier, Ohio. He held several jobs in the newspaper industry... Read More →
avatar for Jim Rudden, Spredfast

Jim Rudden, Spredfast

Chief Marketing Officer
Jim is responsible for worldwide brand, product and revenue marketing at Spredfast. Prior to Spredfast, Jim was VP of Global Marketing at Lombardi Software (acquired by IBM) where he was responsible for brand and product marketing, as well as demand generation. He has more than 20 years experience in technology marketing and implementation in the areas of enterprise software. He has held positions in product management, marketing, consulting, and... Read More →


Friday October 28, 2016 12:15pm - 12:30pm
ACL Main Stage

12:30pm

Lunch Served
Friday October 28, 2016 12:30pm - 1:30pm
ACL Music Porch