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Friday, October 28 • 11:00am - 11:45am
Breakout: The Social Iceberg: Why Social Care Needs Serious Attention

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Though your marketing team likely spends more dollars on its 1:many budget—those tweets and posts the entire world sees—there’s an-ever increasing amount of communication happening on social on a one-to-one basis. In fact, the expectations of an evolving audience is helping to push social over call centers. Join Spredfast’s Chris Kerns as he dives in with our panel to explain why 1:1 communication deserves more of your attention.

Moderators
avatar for Chris Kerns, Spredfast

Chris Kerns, Spredfast

Head of Research & Insights
Chris Kerns has spent more than a decade defining digital strategy and sits at the forefront of extracting insights from digital data. He is the VP of Research & Insights at Spredfast, a social software platform that empowers enterprise organizations to connect with consumers in an increasingly social world. His research has appeared in The New York Times, Forbes, USA Today and the The Wall Street Journal, among other publications. He is also... Read More →

Speakers
avatar for Asiana Ponciano, Hawaiian Airlines

Asiana Ponciano, Hawaiian Airlines

Social Media Marketing Specialist
Asiana Ponciano is the Social Media Marketing Specialist at Hawaiian Airlines, wherehe is responsible for overseeing the global social media marketing and community management strategy. During her six years with Hawaiian Airlines, Asiana has grown the airline’s social media community from 30,000 to over 1 million members, developed  social media marketing and community management processes, implemented integrated campaigns, and... Read More →
avatar for Andrea Finnegan, Airbnb

Andrea Finnegan, Airbnb

Global Head Social Media Care
Andrea has 20 years of experience within the travel and tech industries having spent the majority of her career in customer service and sales leadership roles for United Airlines and Google. Since joining Airbnb in April of last year, she has spearheaded their social care efforts ensuring that social media became the priority channel for customer service care within Airbnb. Although still in a process of expanding and growing the team and their... Read More →
avatar for Sean Lin, Facebook

Sean Lin, Facebook

Digital Media Manager
Sean Lin is the lead Digital Media Manager at Facebook's Internal 360 agency, The Factory. In his role, Sean partners closely with Facebook’s Product and Brand Marketing leads on building comprehensive digital media strategies that help consumers better understand and love Facebook through compelling executions across paid and owned media channels. Sean’s passion for digital media and dedication to solving real business problems... Read More →


Friday October 28, 2016 11:00am - 11:45am
W Hotel, Great Room AB

Attendees (58)