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Friday, October 28 • 11:00am - 11:45am
Breakout: Why Brands Take Stands

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Today, brands are stewards of conscious consumerism and participants in critical social movements—and moments—alike. Decades ago, a company might have had a traditional corporate responsibility program and remained silent on its political views; today, it might bake social impact into its very mission and speak up during those moments that give all of us a chance to pause and reflect. Consumers expect brands to drive social change and impact—and in doing so, to earn their trust in a genuine way. We’ll explore the impact of the expectations for brands in 2016, and beyond.

Moderators
avatar for Ashley Brown, Spredfast

Ashley Brown, Spredfast

Head of Global Communications and Analyst Relations
Ashley is an industry leader on digital and social business strategy and the future of content.  As Spredfast's head of communications, he is responsible for telling the story of Spredfast’s game-changing engineering and best-in-class products.    Prior to joining the Spredfast rocket ship, Ashley was the group director of digital communications and social media at Coca-Cola.  During his... Read More →

Speakers
avatar for Scott Carrington, Patagonia

Scott Carrington, Patagonia

Manager, Digital and Social Media
Scott leads digital and social media marketing at Patagonia. Scott came to Patagonia from Nixon, where he was responsible for digital marketing, ecommerce and social media globally.  Prior to Nixon he worked on the agency side providing strategic direction and digital marketing services to brands including Sony, SAP and The Wharton School. Scott got his start in digital when he cofounded and ran an educational publishing company... Read More →
avatar for Ben Deutsch, The Coca-Cola Company

Ben Deutsch, The Coca-Cola Company

Vice President, Corporate Communications
Ben Deutsch is Vice President of Corporate Communications for The Coca-Cola Company.  In this role, he is responsible for Corporate Media Relations, Global Brand PR, Social and Digital Communications, Issues Management, Internal and Executive Communications, and the Company’s Ambassador program.  During his 23 years with Coca-Cola, Deutsch served as the company’s U.S. Public Relations Manager, Worldwide Sports Public... Read More →
avatar for Chris Miller, Ben & Jerry's

Chris Miller, Ben & Jerry's

Social Mission Activism Manager
Chris Miller is the Social Mission Activism Manager at Ben & Jerry's, a unique position within the corporate world, where he is responsible for the company’s issue advocacy campaigns. Ben & Jerry’s has a long history of running advocacy campaigns on issues as diverse as support for mandatory GMO labeling, marriage equality, getting corporate money out of our political system, and climate change... Read More →


Friday October 28, 2016 11:00am - 11:45am
ACL Main Stage

Attendees (59)