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Thursday, October 27 • 2:45pm - 3:30pm
Breakout: Right Content, Right Audience: Finding a Perfect Match

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How do you define your audience? And then how do you marry that audience with content that truly speaks to them, building a compelling relationship that drives devotion? We’ll explore how giving an audience the stories it craves can spell a lasting, fruitful relationship between brand and consumer—and how using data-based audience analysis to learn what will truly resonate can drive programming, marketing, and more.

Speakers
avatar for David Berzin, Viacom

David Berzin, Viacom

VP, Social Data Strategy
David is the Vice President of Social Data Strategy at Viacom. In this role, Berzin is tasked with building advanced data products that improve the design, delivery and effectiveness of social-by-design integrated marketing campaigns.  Reaching nearly 1 billion social fans, Berzin works closely with Viacom’s in-house data science teams, premier social data vendors and the company’s social network partners.  | | Prior to... Read More →
avatar for Noah Zandan, Quantified Communications

Noah Zandan, Quantified Communications

CEO and Co-Founder
Noah Zandan (@nzandan) is pioneering the application of data science to evaluate and | strengthen communications. | | Noah is the CEO and Co-Founder of Quantified Communications, a firm that is using the | innovative application of analytics to help people measure and strengthen their | personal communication. Quantified Communications works globally with leaders of | corporations, government organizations, and nonprofits. | | Noah is... Read More →
avatar for Fred Graver, Twitter

Fred Graver, Twitter

Head of TV Creative
Fred Graver is the Creative Lead for TV at Twitter.  He works with networks, producers and talent around the world to create new and innovative ways to put TV and Twitter together. | | Fred’s career spans comedy writing and producing (Late Night With David Letterman, Cheers, In Living Color, Jon Stewart), interactive producing (The MY Vh1 Awards, ZoogDisney), and creating shows that span the web and television (Best Week Ever). He has... Read More →


Thursday October 27, 2016 2:45pm - 3:30pm
ACL Main Stage

Attendees (98)