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Thursday, October 27 • 1:45pm - 2:30pm
Breakout: Taking the Value of Social Beyond the Marketing Organization

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Within your marketing organization, there’s no doubt that your social programs drive bottom-line business value. So how do you spread that knowledge up to the C-suite and across the company? Learn how to extend social’s footprint to sales, social CRM, product, HR, and more.

Moderators
avatar for George Huff, Opal

George Huff, Opal

Chief Founder
George Huff is the Chief Founder of Opal, the world’s best collaboration software for brand marketing teams. As Chief Founder, George owns the vision that leads a world class team of product and customer experience pioneers at Opal, allowing today’s leading brands and marketers the space to think creatively and develop engaging brand narratives. Opal’s customers include some of world's biggest brands including... Read More →

Speakers
avatar for Mike Armstrong, Intel

Mike Armstrong, Intel

Digital Marketing Manager
Mike manages the social media capabilities used across a diverse group of teams worldwide at Intel in order to maximize Intel's share of voice in every social conversation. From content planning to publishing, influencer identification to employee advocacy, and listening to analytics, Mike ensures that the teams are working efficiently and cohesively to tell Intel's brand story. Over the last three years, Mike has re-architected Intel's content... Read More →
avatar for Jon Bausman, Cabela's

Jon Bausman, Cabela's

Social Media Manager
Jon leads the Social Media team for Cabela’s, the World's Foremost Outfitter and a multibillion-dollar outdoor retailer. In the past year, Cabela’s Social Team built their analytics program from the ground up, designed a social influencer program, launched a national summit showcasing some of the top brands and platforms from across the country, and was recognized by AdWeek as one of the Top 10 Most Engaging... Read More →
avatar for Peter Vaughan, Charles Schwab

Peter Vaughan, Charles Schwab

Director Brand Innovation & Social
There is nothing Peter loves more than a good story. Over the past 10 years he has helped | brands find what Brene Brown calls “the soul in data” to create powerful digital stories that | build long lasting customer relationships. In his current role as Director of Brand Social for | Charles Schwab, Peter is focused on building a social storytelling platform that can be leveraged across the entire enterprise – marketing... Read More →


Thursday October 27, 2016 1:45pm - 2:30pm
W Hotel, Great Room AB

Attendees (80)