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Thursday, October 27 • 1:45pm - 2:30pm
Breakout: The Risks and Rewards of Celebrity and Influencer Social Voices

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You give your platform over to a celebrity or an influencer. Then what? The truth is celeb and influencer control over social has benefits and challenges alike. Learn how social and marketing teams are leveraging celebrity, influencer, and sports talent voice—and weathering its inevitable challenges.

Moderators
avatar for Spike Jones, Spredfast

Spike Jones, Spredfast

VP Strategy
Spike Jones is a thought-provoking, status quo challenging, communications professional specializing in digital marketing.  Before joining Spredfast, he held senior posts at Fleishman-Hillard, WCG and Edelman leading teams across digital and customer experience. Spike’s background includes contributing strategic development – from insight to creative execution – of programs for companies including: BMW, Arby’s, USAA... Read More →

Speakers
avatar for Aubrey Flynn, REVOLT TV & Media

Aubrey Flynn, REVOLT TV & Media

Chief Digital Officer
Aubrey Flynn is Vice President of Digital for Combs Enterprises. He has been charged by Mr. Combs with integrating cutting-edge digital strategy into every project and across all the brands at the company. Aubrey was picked for this role because of his deep expertise in marketing strategy and digital media and wealth of experience across industries. | | This is Aubrey’s second tour of duty at Combs Enterprises – he was previously the... Read More →
avatar for Matt Siegel, Roc Nation

Matt Siegel, Roc Nation

Chief Digital Officer
Matthew Siegel is the Chief Digital Officer of Roc Nation, where he oversees digital operations, strategy and investments for the company’s three business  verticals - music, sports and luxury goods. Roc Nation is a diversified entertainment company founded by JAY Z representing hundreds of artists and athletes from Rihanna and Shakira to Kevin Durant and Robinson Cano. Prior to joining Roc Nation Siegel was the... Read More →


Thursday October 27, 2016 1:45pm - 2:30pm
ACL Main Stage

Attendees (54)